Aesop Stores Worth Travelling the Globe For…

When I think of beautifully designed retail spaces, Aesop is one few brands that, for me, constantly cracks it.

The charm, I believe, is in the ability to adapt each store completely to the story and character of it’s location, whilst retaining that unique brand identity that Aesop have become known for.

It’s rare to see such a globally influential and successful company not reliant of the mainstream advertising machine. Instead of investing in guarantees and promises, the stores and products themselves create the immersive brand experience. It’s no secret that this in itself is Aesop’s USP.

Below I share with you a small selection of my personal favourites; a somewhat Aesop bucket list… that’s a thing right?

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Aesop Bondi Beach; Zenta Tanaka

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Aesop Brooklyn at The Invisible Dog; Frida Escobedo

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Aesop Shibuya; Torafu Architects

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Aesop Milan; Vincenzo De Cotiis Architects

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Aesop Kyoto; Simplicity

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Aesop Sapporo; Case-Real

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Aesop Richmond; Aesop Design Department

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Aesop Los Angeles; Brooks + Scarpa

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Aesop Shinsaibashi; Simplicity

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Aesop Shinsaibashi; Simplicity

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Aesop Yokohama Bay; Torafu architects

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Aesop Tampa; Frida Escobedo

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Aesop Kuala Lumpar; Russell & George Architects

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